The National Council of La Raza (NCLR), in partnership with the America On the Move (AOM) Foundation Promoting Healthy Eating and Active Living, and with support from the PepsiCo Corporate Fund, proposed the development of a two-phase national project using promotores de salud (lay health promoters) to mobilized Latino communities around the importance of sound nutrition and active living habits. In addition, NCLR and AOM will work together to design and create a culturally adapted version of the AOM website. AOM will manage and maintain the site’s content, in a section made available in collaboration with NCLR, on its existing website.

The program America On the Move strives to support and sustain healthy eating and active living habits by Inspiring Americans to engage in fun, simple ways to become more active, eat more healthfully and, as result, achieve and maintain a healthy weight. Creating a grassroots network of state Affiliates to build health-promoting communities that support and inspire individuals behavior and community changes. Managing a strong AOM national research network, comprised of its academic partners, its public-private Board of Directors, and other researcher leading the nation in healthy living; and Encouraging public and private partnerships at the national, state, and local levels to build the capacity, reach, and support needed for individuals and community behavior change.

The AOM program suggests making two daily changes:

• Add 2000 steps (about a mile) to your daily activities
• Reduce 100 calories from your daily diet

“On the Move” achievements: Phase One

• Development of culturally competent and linguistically appropriate materials in Spanish: Brochure (AOM Quick Start Guide) and poster
• Adjustment of the AOM website to Spanish for use by Latino consumers and individuals serving Latinos Nationwide
• Dissemination of educational materials to the affiliates NCLR/IHH and AOM
• Live AOM website in Spanish to be launch during the NCLR National Conference 2005 http://www.americaonthemove.org and make click on the link “AOM en Español”

“On the Move” in progress: Phase Two

• Conduct focus groups discussions (FGDs) with promotores de salud to determine the design of a tool kit and the educational content to be included on each component
• Development of three five-minute trigger videos, to be used by the promotores de salud on topics relating to nutrition and physical activities
• Evaluation and monitoring (surveying Latin users of the AOM website Spanish side)