About Estamos Unidos con un Propósito™ :
Diageo’s Estamos Unidos con un Propósito™ (We Are United with a Purpose) campaign continues the company’s commitment to social responsibility. Entering its third year, the 2008 program focuses on financial education with the goal of providing financial resources to the Latino community. Research continues to show that many Latinos living in the United States remain disconnected from mainstream financial institutions and can benefit from learning financial tools that are essential to long-term economic growth and prosperity.
For this reason, Diageo, the world’s leading premium drinks company, has partnered with the National Council of La Raza (NCLR). Diageo’s $250,000 donation to NCLR is helping local community-based organizations offer financial education seminars that are available to the public free-of-charge.
Estamos Unidos con un Propósito™ is an integrated campaign incorporating various promotional elements that include radio and print advertising, bilingual point-of-sale materials, a bilingual financial education Audio CD, and the 1-866-842-3391 informational hotline.
Timing of the Campaign:
February 1 – May 31, 2008
Financial Education Seminars:
Participating local NCLR partner organizations offering financial education seminars include:
• Phoenix, AZ: Chicanos Por La Causa, Inc. (CPLC)
• Los Angeles, CA: East LA Community Corporation (ELACC)
• Denver, CO: Del Norte NDC
• Chicago, IL: The Resurrection Project
• Atlanta, GA: The IMPACT! Group
• Miami, FL: Cuban American National Council, Inc. (CNC)
• New York, NY: Committee for Hispanic Children and Families, Inc. (CHCF)
• Union City, NJ: Cuban American National Council, Inc. (CNC)
• El Paso, TX: YWCA El Paso del Norte
• Houston, TX: Tejano Center for Community Concerns (TCCC)
How to get more information:
Consumers can learn about local seminar schedules or request copies of the financial education audio CD by calling NCLR at 1-866-842-3391.
